DTC / Skincare
Scaled a 7-figure beauty brand to 8 figures in 11 months.
Repositioned the brand, rebuilt the site on Shopify, and ran a full-funnel paid program across Meta and TikTok.
+312% revenue
Shmeer is a full-stack digital marketing agency for ambitious brands. We turn attention into pipeline, and pipeline into compounding growth — across search, social, paid, and everything in between.
We treat content as a long-term growth asset — not a checkbox. Most engagements run 6+ months for a reason.
Tracked, optimized, and reported through InfluenceLayer. The clearest view of your AI presence in the industry.
Senior media buyers, transparent reporting, zero hidden fees. The dashboard you check is the same one we run.
Built to convert attention into revenue, with a measurement framework that goes beyond likes.
Built fast. Optimized for conversion. Designed not to look like every other agency template.
If your positioning is fuzzy, no amount of paid media fixes it. We start at the source.
We turn your owned channels into a compounding revenue engine — on the platform you already pay for.
Designed, built, and run on InfluenceLayer. Compound your output without compounding headcount.
Most agencies bolt AI onto old workflows. We built a platform for the new one. InfluenceLayer powers our GEO and automation work — tracking your visibility across the AI engines that now answer your customers' questions, and running the agents that ship content, campaigns, and reports while you sleep.
Visit influencelayer.comWe pull every lever you've got — site, ads, analytics, brand, and AI visibility — and pressure-test what's actually working. No fluff, no 60-page deck. A clear read on where the leaks are.
A 90-day roadmap with clear bets, KPIs, and the channels we'll lean into hardest. Bets we'd put our own money on, prioritized by what moves the needle fastest.
Creative, campaigns, content, code, agents — shipped fast, in tight iteration cycles. Senior team only. No junior hands learning on your account.
Kill what isn't working. Pour gas on what is. Compound the wins, quarter after quarter — with monthly readouts that tell you the truth, not the spin.
Repositioned the brand, rebuilt the site on Shopify, and ran a full-funnel paid program across Meta and TikTok.
Programmatic SEO, thought-leadership content, and a redesigned site that converts cold traffic at 4×.
Brand rebuild, photography direction, paid social, and a lifecycle program that drove 38% repeat bookings.
A B2B fintech invisible to AI search at the start of 2026. We rebuilt their authority graph across G2, Reddit, Wikipedia, YouTube, and owned content — then tuned everything for LLM retrieval. Tracked weekly through InfluenceLayer.
We started Shmeer in 2016 because most agencies optimize for retainers, not results. Big decks. Slow timelines. Generic strategies that could've been written for anyone, by anyone.
A decade later, we still work the opposite way. Small, senior teams. Honest reporting. Bets we'd make with our own money. Work we'd put on our own brands. We've shipped for DTC, B2B SaaS, fintech, hospitality, and health — but the playbook stays consistent: clarity over cleverness, output over optics.
Today the playbook includes a layer no one had a name for when we started: AI-mediated discovery. Buyers ask ChatGPT before they ask Google. We built InfluenceLayer to operate inside that shift, and we run it on every client we ship.
If you want a partner that treats your numbers like ours — let's talk.